{
  "audit_date": "2026-11-06",
  "method": "chrome-devtools MCP, isolated context, EU (PT) IP, cookie banner NOT accepted. No form submitted. 'observed' = seen in DOM/network; 'inferred' = deduction.",
  "pages": {
    "home": {
      "url": "https://www.amplemarket.com/",
      "title": "Amplemarket: All-in-one sales platform for teams & AI agents",
      "h1": "Agents build your pipeline. Your team closes it.",
      "subhead": "All-in-one sales platform with AI agents, B2B data, multichannel sequences, and parallel dialing built in.",
      "eyebrow": "NEW The state of agentic sales 2026 ->",
      "ctas": {"primary": {"text": "Get free trial", "dest": "/demo"}, "nav": ["Get free trial -> /demo", "Open app", "Pricing -> /pricing"], "book_a_demo_cta_anywhere": false, "watch_demo": "nav menu + footer, href='#'"},
      "ctas_above_fold": {"desktop_1440": "3 (nav Get free trial, hero Get free trial, Open app) + Pricing link", "mobile_390": 2},
      "social_proof_above_fold": {"desktop": "none (product UI mock only)", "mobile": "none", "first_customer_logos_y_px": 1631, "g2_stars_y_px": 12545, "numbers_on_page": ["$21M pipeline generated in 90 days", "200M+", "70M+", "3x", "3.2x"]},
      "email_capture_form": {"fields": ["email (required, 'Enter your company email')"], "position_y_px": 12489, "page_height_px": 13688},
      "chat_widget": false, "exit_or_timed_popup": "none (8s wait, 60% scroll, simulated exit-intent)", "cookie_banner": "Enzuzo, bottom-left, Decline/Allow All",
      "json_ld": ["Organization", "WebSite", "Service", "WebPage"],
      "requests_on_load": "~990 (855 to cdn.prod.website-files.com)",
      "lighthouse_mobile": {"accessibility": 94, "best_practices": 100, "seo": 100, "agentic_browsing": 67, "failed": ["color-contrast (22 nodes)", "target-size (persona dots 20px)", "llms-txt"]},
      "perf_trace_mobile_slow4g_cpu4x": {"lcp_ms": 2560, "cls": 0.02, "fcp_ms": 935, "tbt_ms_approx": 3097, "field_crux_p75": {"lcp_ms": 3395, "inp_ms": 203, "cls": 0.0}}
    },
    "pricing": {
      "url": "https://www.amplemarket.com/pricing",
      "h1": "PRICING & PLANS (eyebrow marked up as H1)", "visual_headline_h2": "Pick the plan that suits you best", "subhead": "* All plans include a free trial.",
      "meta_description": "duplicates demo-page copy: 'In 10min you'll understand how to 2x the number of sales meetings. Schedule a demo...'",
      "prices": {"Startup": "$600/mo, annual term, 2 users, 27,000 contacts, Scaled CSM", "Growth (POPULAR)": "Custom, 4 users, 140,000 contacts, dedicated CSM", "Elite": "Custom, 10 users, 400,000 contacts"},
      "plan_ctas": {"Startup": "inline email + 'Request 7-day trial'", "Growth": "inline email + 'Book a demo'", "Elite": "inline email + 'Book a demo'", "y_px": 1020, "default_form_id": 591894},
      "ctas_above_fold": {"desktop_1440": "1 conversion CTA (nav Get free trial); plan CTAs below fold", "mobile_390": 2},
      "social_proof": "testimonials (Fleet, Upflow, Vivantio) below cards; no G2 badge ATF", "faq": false,
      "json_ld": ["WebPage"],
      "lighthouse_mobile": {"accessibility": 97, "best_practices": 100, "seo": 100, "agentic_browsing": 67, "failed": ["color-contrast", "llms-txt"]},
      "perf_trace_mobile_slow4g_cpu4x": {"lcp_ms": 2329, "cls": 0.0, "fcp_ms": 738, "tbt_ms_approx": 4431, "field_crux": "no data"}
    },
    "demo": {
      "url": "https://www.amplemarket.com/demo", "title": "Amplemarket: Book a demo",
      "reached_from": "every 'Get free trial' CTA site-wide; login page 'Book a demo'; llms.txt 'Get free trial'",
      "h1": "See Amplemarket in action", "subhead": null,
      "meta_description": "In 10min you'll understand how to 2x the number of sales meetings. Schedule a demo with a dedicated product specialist today.",
      "submit_button": "Get free trial",
      "form": {"visible_fields": 2, "fields": [{"name": "email", "label": "Company email", "required": true}, {"name": "company_sales_size", "label": "Size of the sales team", "required": true, "options": ["1-2", "3-5", "6-10", "11-50", "50+"]}], "qualifies_on": ["team size"], "not_asked": ["role", "current tool", "phone", "name", "company"], "hidden_fields": ["val", "gclid", "source", "utm_params", "partner_click_id", "email_domain", "origin", "pathname", "hutk", "pageUri", "pageName", "partner_key_captured_at", "accept_partner"], "email_autofocus": true},
      "work_email_gating": "yes, server-side via Default redirect back with ?error=non_business_email or undeliverable_email (observed in inline script)",
      "scheduler_router": "Default.com (import-cdn.default.com/v2/index.js, team_id 267, form_id 165880) - observed; post-submit scheduling UI not observed (no submit)",
      "nav": "no site nav; logo links to /old-home",
      "social_proof_above_fold": "testimonial carousel: DataStax (150+ enterprise opps, 16 deals), Sendoso (25%+ reply), Wasabi (<2.3% bounce), Ceros, Momentum - each tagged 'Migrated off <competitor>'",
      "ctas_above_fold": {"desktop_1440": "1 (form submit) + Sign in", "mobile_390": "1, submit at y=382; testimonials pushed below (y=597)"},
      "a11y_bug": "select has no associated label; email textbox accessible name concatenates 'Company email Size of the sales team'",
      "json_ld": ["WebPage with RegisterAction 'Start free trial' -> https://www.amplemarket.com/signup (which returns 404)"],
      "lighthouse_mobile": {"accessibility": 95, "best_practices": 100, "seo": 100, "agentic_browsing": 33, "failed": ["select-name", "agent-accessibility-tree", "llms-txt"]},
      "perf_trace_mobile_slow4g_cpu4x": {"lcp_ms": [12390, 12870], "lcp_breakdown": "TTFB ~600ms, render delay ~12,000ms", "cls": 0.0, "fcp_ms": 922, "tbt_ms_approx": 5072, "field_crux_p75": {"lcp_ms": 1421, "cls": 0.25}}
    },
    "trial_entry": {
      "self_serve_signup": false,
      "observed": ["/signup -> 404", "app.amplemarket.com/signup -> 'Not found'", "app.amplemarket.com/login: 'Work email' + Continue only (no Google/Microsoft SSO buttons), 'Don't have an account? Book a demo' -> /demo?email="],
      "trial_length_claims": {"pricing_startup": "7-day", "blog_vs_apollo": "14-day free trial / Start your free 14-day trial"},
      "inferred": "'free trial' is sales/router-gated through the Default form; whether 1-2 seat leads get instant trial vs a call is not observable without submitting"
    },
    "blog_vs_apollo": {
      "url": "https://www.amplemarket.com/blog/amplemarket-vs-apollo", "title": "Apollo vs Amplemarket: Full 2026 Comparison",
      "h1": "Amplemarket vs Apollo: the complete comparison (2026)", "byline": "Arjun Krisna, Product Marketing Manager, 13 min read, 'Summarize' button",
      "words": 4190, "json_ld": ["BlogPosting", "BreadcrumbList", "FAQPage"],
      "ctas": [{"text": "Get free trial (nav)", "y": 21}, {"text": "14-day free trial", "dest": "/demo", "y": 18231}, {"text": "Start your free 14-day trial", "dest": "/demo", "y": 19624}, {"text": "newsletter Subscribe", "y": 20728}, {"text": "footer email + Get free trial", "y": 22331}],
      "ctas_above_fold_desktop": 1, "first_in_content_cta_y_px": 18231
    },
    "customer_story_oreilly": {
      "url": "https://www.amplemarket.com/customers/oreilly", "title": "O'Reilly: $21M Pipeline & 2x SDR Output with Amplemarket",
      "h1": "How O'Reilly replaced three sales tools with Amplemarket, doubled SDR output, and generated $21M in 90 days", "subhead": null,
      "atf": "stat cards (pipeline in 90 days, manual work saved, tools consolidated), 201-500 employees, E-Learning, California",
      "ctas": [{"text": "Get free trial (nav)", "y": 21}, {"text": "footer email + Get free trial", "y": 16332}, {"text": "Watch Demo", "dest": "#", "y": 16700}],
      "page_height_px": 17527, "in_body_cta": false, "video": 0,
      "json_ld": ["WebPage", "Article/CaseStudy", "Organization", "Person", "Service"]
    },
    "dialer": {
      "url": "https://www.amplemarket.com/dialer", "h1": "PARALLEL DIALER (eyebrow as H1)",
      "headline": "Spend your calling time on conversations that move deals",
      "subhead": "Call multiple prospects at once with a built-in AI dialer and get full context the moment they pick up.",
      "ctas": "hero inline email + 'Get free trial' (y=421), repeated y=6275, 8089; Watch Demo href '#'",
      "ctas_above_fold": {"desktop_1440": 2, "mobile_390": 2},
      "social_proof_above_fold": ["G2 reviews stars"],
      "json_ld": ["WebPage"]
    }
  },
  "martech_observed": {
    "tag_manager": "GTM-KXGXDDH (19 tag fns, 7 paused)",
    "analytics": "GA4 G-8G3TZKF753 (consent mode, gcs=G100 denied by default in EU)",
    "ads": "Google Ads AW-10889573853 with enhanced conversions (__awec/__awud) and form_submit/generate_lead events in container",
    "crm_marketing": "HubSpot portal 39731149 (hs-analytics, collected forms, banner, ads pixel config = ADWORDS only)",
    "router_scheduler": "Default.com (demo form 165880, pricing form 591894)",
    "affiliate": "PartnerStack (grow.amplemarket.com/pr, partnerlinks.io, grsm.io)",
    "consent": "Enzuzo",
    "session_replay": "Hotjar site 3509623 in GTM, consent-gated (not fired)",
    "other": ["get.geojs.io country lookup", "Finsweet attributes", "Webflow"],
    "not_found": ["Meta pixel", "Reddit pixel", "6sense", "Clearbit", "RB2B", "G2 buyer-intent", "Segment", "Chili Piper", "Calendly", "Intercom/Drift/HubSpot chat", "Qualified", "Koala/Vector/Warmly", "Amplemarket's own website-visitor pixel"],
    "caveat": "checked GTM container source + HubSpot pixel config + network with consent denied from EU IP; a tag firing only post-consent outside GTM/HubSpot could be missed (inferred low risk)"
  },
  "ai_seo": {
    "llms_txt": "200, 17.7KB, H1 present, 12 sections, 'Recent Developments (as of June 2026)', positions product as 'Duo Copilot' (homepage now leads with 'Agents'); served text/plain; Lighthouse llms-txt audit fails",
    "llms_full_txt": 404,
    "robots_txt": "User-agent * with param disallows; crawl-delay for Ahrefs/Semrush; NO rules for GPTBot, PerplexityBot, ClaudeBot, Google-Extended (allowed by default)",
    "sitemap": "sitemap-index.xml -> 9 sitemaps: main 168, blog 335, glossary 284, university 66, signals 42, mcp 41, customers 41, academy 26, reports 2; 18 /competitors/ URLs"
  },
  "screenshots": ["home-hero-1440.png", "pricing-1440.png", "demo-form-1440.png"],
  "lighthouse_reports": ["lh-home/report.html", "lh-pricing/report.html", "lh-demo/report.html"],
  "notes": ["Lighthouse MCP tool excludes the Performance category; LCP/CLS from DevTools performance traces (Slow 4G, 4x CPU, 390px); TBT approximated as sum(long task - 50ms) in FCP..FCP+10s from raw trace - lab estimate, not Lighthouse TBT."]
}