{
 "date": "2026-11-06",
 "source": "Meta Ad Library (public web, active ads, all countries), keyword search filtered to the advertiser's own page",
 "note": "Ad counts include duplicates Meta groups as 'N ads use this creative'. Keyword search can miss ads that never name the brand. The Ad Library API was not used: for non-political ads it only returns ads delivered in the EU.",
 "none_active": [
  "Amplemarket",
  "Nooks",
  "Orum",
  "Outreach",
  "Salesloft",
  "Instantly"
 ],
 "advertisers": {
  "Apollo.io": {
   "ads": 46,
   "angles": [
    {
     "angle": "AI inside the tools you already use (Claude, MCP, AI Assistant)",
     "ads": 26,
     "hooks": [
      "Apollo’s AI Assistant is officially available to everyone!",
      "Run outbound directly from your AI chats using Apollo MCP.",
      "AI is everywhere. Now Apollo is too.",
      "Anyone on a paid Apollo plan can now search for prospects, enrich contacts, and add people to sequences all inside a single Claude conversation."
     ]
    },
    {
     "angle": "Brand / scale proof ('4M+ teams')",
     "ads": 17,
     "hooks": [
      "Read that again.",
      "IYKYK.",
      "Discover why 4M+ teams use Apollo."
     ]
    },
    {
     "angle": "Old playbook vs new",
     "ads": 3,
     "hooks": [
      "1995 sales tactics don’t close 2026 deals."
     ]
    }
   ]
  },
  "lemlist": {
   "ads": 66,
   "angles": [
    {
     "angle": "Pain-first problem copy (deliverability, timing, follow-ups, stale lists)",
     "ads": 24,
     "hooks": [
      "Your open rate dropped and nobody told you why.",
      "Sending more emails won't fix bad timing.",
      "Your prospect saw your email. Then nothing.",
      "You built the list. It's still sitting in a spreadsheet."
     ]
    },
    {
     "angle": "Multichannel beats email-only (data claim)",
     "ads": 17,
     "hooks": [
      "Email-only campaigns average a 2.6% reply rate.",
      "Channels. Sequence length. Timing. Messaging angles.",
      "That viral cold email template was written for someone else's ICP."
     ]
    },
    {
     "angle": "Customer proof (ElevenLabs 5% → 35% of pipeline)",
     "ads": 7,
     "hooks": [
      "How did ElevenLabs grow outbound from 5% to 35% of pipeline in under 6 months?"
     ]
    },
    {
     "angle": "AI agent does the work",
     "ads": 6,
     "hooks": [
      "Chat with lemAgent to find buyers, enrich contacts, create multichannel sequences, or improve messaging.",
      "Research accounts, find contacts, write the emails, build the sequence."
     ]
    },
    {
     "angle": "Competitive / beginner / visitor-ID / French-language variants",
     "ads": 12,
     "hooks": [
      "Your competitors are already in your prospects' inboxes.",
      "Thinking about outbound but not sure where to start?",
      "Your website visitors are your warmest leads.",
      "Vos emails sont ignorés ?"
     ]
    }
   ]
  },
  "ZoomInfo": {
   "ads": 79,
   "angles": [
    {
     "angle": "Prospect's own words instead of marketing copy (retargeting)",
     "ads": 61,
     "hooks": [
      "Normally this is where we'd tell you how great ZoomInfo is. Instead, here's what one prospect said halfway through their demo.",
      "We wrote some really compelling marketing copy for this ad. Then we replaced it with something a prospect actually said.",
      "Short answer? Yes.",
      "So, you've had a look around. Maybe something caught your eye."
     ]
    },
    {
     "angle": "Cross-team platform (Sales, Marketing, RevOps)",
     "ads": 16,
     "hooks": [
      "Sales wants better conversations. Marketing wants smarter campaigns. RevOps wants everything working together.",
      "More conversations. Stronger relationships.",
      "There's something we think you should see.",
      "There's a lot more happening behind the scenes than you might think."
     ]
    },
    {
     "angle": "Intent signals",
     "ads": 2,
     "hooks": [
      "With ZoomInfo, uncover buying intent signals, identify the accounts worth prioritising, and turn insights into action.",
      "Less time researching. Faster campaigns. Smarter account prioritisation."
     ]
    }
   ]
  }
 }
}