Amplemarket· spec ads by Miguel Maneira
Each ad names who sees it, where, what it asks for and how I’d judge it, and comes with the two or three variants I’d launch it with. Every customer number is one Amplemarket published; the rest are dated and sourced. The ads use Amplemarket’s own type, colours and product screens, not my CV’s.
Before any of this runs: customer names and numbers need the customer’s and legal’s sign-off, and the brand team has the last word on the look. No LinkedIn Ads here: Amplemarket has no LinkedIn company page, so LinkedIn is people posting, in section 08.
Eight of the ads, in one look. Each one opens with its brief.
The pain fits in the first five seconds, before anyone can skip: a rep opens a tab for every tool. Then the tabs fold into one, and the film walks through what that one tab does, on Amplemarket’s real screens, ending on three customer numbers.
V1as above
The tab pile opens. The control. 37s.
V2changes only the opening
A 4s cold open: “$21M” lands, then rewinds 90 days into V1. 41s. Proof-first against pain-first.V3changes only the format
9:16, 22s, captions bigger. Find and Signal, then two proofs.StoryV3 inside the safe zone
Content kept in y 270–1536, clear of the profile bar and reply field.ReelsV3 inside the safe zone
Content kept in y 270–1248 and off the right-hand buttons.An angle is the reason someone should care, before any design. The first six are pain plus a receipt: a customer’s number where one exists, otherwise a product fact or my audit. The five new ones use the rest of my method: curiosity, humour, a contrarian view, mass proof and people.
| Angle · the receipt | VP Sales, CRO | SDR manager | SDR | RevOps | Startup founder | Channels |
|---|---|---|---|---|---|---|
| ConsolidationO’Reilly: 3 tools to 1, $21M pipeline in 90 days. Case ↗ | Cold | Cold | Film, Meta, native | |||
| DeliverabilityClara: spam rate from over 15% to 0.6%. Case ↗ | Cold | Warm | Reddit, Meta | |||
| AgentsThe homepage headline. Home ↗ | Warm | Cold | Film, display | |||
| DialerUp to 5 lines at once. Dialer ↗ | Warm | Cold | Reddit, Search | |||
| CostLILT: ~56% lower tooling costs. Case ↗ | Warm | Warm | Display | |||
| SwitchingMissing from 17 of 20 AI answers to “Apollo alternative”. Audit ↗ | Intent | Intent | Intent | Intent | Search | |
| CuriositynewThe homepage’s own buying signals. | Cold | Cold | Meta, native | |||
| SDR humournew“Just following up.” Every SDR has sent it. | Cold | Meta Reels, Shorts | ||||
| ContrariannewMore tools ≠ more pipeline. | Cold | Cold | YouTube bumper, LinkedIn people | |||
| Mass proofnew4.6 on G2 from 710 reviews. | Warm | Warm | Warm | Meta retargeting | ||
| PeoplenewAmplemarket’s own reps, showing their screen. | Cold | Cold | LinkedIn people, Shorts | |||
| Startup plannew$600 a month, 2 users, annual term. Pricing ↗ | Warm | Display |
Cold hasn’t heard of you Warm visited, watched or signed up Intent searching for a switch now
Startup plan is the offer the founder column needed, so it sits in the map as a twelfth row; it rides on the Agents and Cost angles rather than being a reason of its own.
Cold on Meta means interest and lookalike audiences built from trial sign-ups, so the creative does the targeting. Warm means site visitors, film viewers and stalled trials. Each ad launches as a batch with one thing changed per variant.
O’Reilly’s SDR team ran outbound across three tools. They moved it to one. 90 days later: $21M in pipeline.
3 tools out.
1 in.
O’Reilly: $21M pipeline in 90 days.
V2changes only the headline
Count your tabs.Asks the viewer to do something, against stating the result.
V3changes only the image
The real Sequences screen instead of the tab pile. Product against metaphor.Someone on this list is ready to talk this week. Amplemarket shows you who, and why.
5 signals an account
is ready this week.
V2changes only the headline
Who visited your pricing page today?One signal, asked as a question, against the list of five.
V3changes only the primary text
Your best lead this week already told you. You weren’t looking.Loss framing against the neutral line.
Follow-up #7
is not a
strategy.
Write when they’re looking, not on day 9.
V2changes only the image
The film’s Monday 8:59 tab pile as the still, same headline. Which pain SDRs share more: the inbox or the tabs.V3changes only the format
Same frames as a 6-second loop: the three grey rows stack, the green one lands. Static against motion.Still comparing? Read what 710 reviews on G2 say.
4.6
on G2, from
710 reviews.
G2 · Nov 2026
V2changes only the headline
710 reviews. Read the 1-stars too.Confidence by inviting the worst, against the rating.
V3changes only the primary text
Your shortlist has three tools. Here’s the one with 710 reviews.Names the moment, comparing.
Meta Ad Library, 6 Nov 2026, active ads, all countries. Amplemarket, Nooks, Orum, Outreach, Salesloft and Instantly run none. Three do.
Nobody on Meta sells consolidation. The O’Reilly ad has that argument to itself; Apollo’s AI and lemlist’s pain are what it sits next to in the feed. Keyword search can miss ads that never name the brand. Raw counts.
G2 figures were read on 4 Nov 2026 and are refreshed before the ad runs.
In r/sales in the past 12 months, 19 posts name Amplemarket and 75 name Apollo.io (data). Paid posts buy the conversation while the organic one grows, so they read like a post, not a banner, and someone from the team answers every comment.
We built a parallel dialer into Amplemarket. It’s great for big lists and short openers, and wrong for a 40-account ABM list. Ask away; someone from the team answers every comment this week.
V2changes only the title
What 5 lines at once does to a 2-hour call block.Outcome against the AMA.
V3changes only the image
No image: text-only post. On Reddit a bare post often reads as more native.Mailbox health, warm-up and sending limits, one step at a time. Their reply rate went from 3.4% to 10% on the way.
V2changes only the title
Your copy doesn’t matter if it lands in spam.The old line, blunt, against the specific story.
The film does the long story. These do one idea each: a 6-second bumper for reach, and a Short that real reps record. AI makes the scenes for the bumper; it never makes the people.
V2changes only the line
Your stack has 12 logins. Your reps have 1 day.Concrete count against the principle.
V1–3changes only the person
Three reps, same script. Which face and voice the audience trusts is the test, and the winner hosts the next batch.When buyers ask AI for an Apollo alternative, Amplemarket is missing from 17 of 20 answers (my audit). Search is where the same buyer goes next, so Switching lives here. Competitor names go in the keywords, never in the ad text.
200M+ verified contacts, buying signals and multichannel sequences in one platform. 3.2x average reply rate.
Call up to 5 lines at once from the same place you email and prospect. Try it free.
V2changes only headline 1, pinned
One Tool Instead of ThreeConsolidation against “outgrown”, on the same keywords.
V3changes only the landing page
The comparison page against the homepage, same ad. Tells the next quarter whether comparison pages pay.Native buys a reader for a story, so it promotes articles, never demos. Display only retargets: pricing-page visitors get the cost or the Startup offer, everyone else the Agents line.
V2changes only the thumbnail
A real rep’s desk (prompt 3 in section 09) against the number. Native readers click faces.V2changes only the headline (teams)
Payback in under 3 months.Time against percentage, same receipt.
No company page means no LinkedIn Ads, and on LinkedIn a person beats a logo anyway. The plan has 20 people posting weekly; these are two of the formats I’d hand them, with the angle doing the work and their voice on top. I draft, they edit and post.
Count the tabs your SDRs open before 9am. Data. Dialer. Sequencer.
Warm-up. CRM. Each one has a login, a renewal and a training
doc.
More tools has never once meant more pipeline. Fewer,
better-joined ones has.
What did you cut this year that nobody missed?
I used to start Monday with 12 tabs. Here’s my 9am now, screen by screen. 👇
Image models are good at light, desks and hands, and bad at logos, numbers and UI. So they make only the scene, with no text in it; the wordmark, the numbers and real screens are laid on top, as in every creative above. Prompts are written for ChatGPT or Nano Banana.
For: Consolidation V2 still, Contrarian bumper frame 1
Overhead photo of a desk at 8:59 on a Monday, a laptop open with many browser tabs (blurred, unreadable), cold coffee, a phone face down. Warm dark tones, deep brown #1e1a13 shadows, one cream light source from the left. 35mm, shallow depth of field. No text, no logos, no readable screen content.
On top: the tab chips and the headline, in Labil.
For: SDR humour, Reels background
Close-up of a hand holding a phone, vertical 9:16, screen blank white and facing camera, soft cream background (#f7f1e8) with a peach (#ffeed8) gradient. Natural skin tones, clean studio light. No text, no app UI, no logos.
On top: the inbox rows, composited into the blank screen.
For: Native V2 thumbnail
Wide shot of a modern sales floor at morning, one person in focus on a headset looking at a monitor, others soft in the background. Daylight, pastel accents (violet #d0b2ff, aqua #c6ece9). Candid, not posed. No readable screens, no logos, no text.
Rule: a generic scene only. Anyone recognisable is a real rep, filmed.
For: Dialer, Reddit image V2
Five old-style desk phones in a row on a dark brown surface (#1e1a13), handsets lifted, cords tangled into one, top-down, graphic and minimal. One green (#47d096) light on the middle phone. No text, no logos.
On top: “5 lines. One rep.” in Geist Mono and Labil.
Every generated image gets checked at full size before use, and none goes out with a person who could be mistaken for a real customer or employee.
The order follows the 90-day plan: brand Search from day 1, switch terms from day 31, the rest from day 61, each cut at a target CAC agreed with the CRO. Within a channel every angle gets the same budget and the same weeks, so the result is the angle, not the spend.
| Angle | Search | Meta cold | Meta warm | YouTube | Native | Display | LinkedIn people | |
|---|---|---|---|---|---|---|---|---|
| Consolidation | Headline test | Day 61 | Film | Article | If it wins | |||
| Deliverability | If it wins | Day 61 | ||||||
| Agents | Film viewers | Film | Everyone | |||||
| Dialer | Day 31 | Day 61 | ||||||
| Cost | Pricing visitors | |||||||
| Switching | Day 31 | |||||||
| Curiosity | Day 61 | Article | ||||||
| SDR humour | Day 61 | If it wins | Shorts | |||||
| Contrarian | Bumper | Day 1 | ||||||
| Mass proof | Day 61 | |||||||
| People | Organic winners | Day 1 | ||||||
| Startup plan | Pricing visitors |
● launches○ only if it wins elsewhere
Highest intent. Built first, capped by the searches that exist.
Cold angle tests and the warm pool the film builds.
The film and the bumper. Judged on what they make cheaper.
Where the SDR conversation is. Comments answered daily.
Readers and retargeting. First to cut.
A starting split, not a forecast. LinkedIn people costs time, not media; G2 buyer intent is a subscription, outside the split. After 30 days the money follows cost per qualified opportunity, channel by channel. A trial here is the “Get free trial” form, which opens a demo request: it is worth $864 × the share that book a demo; until that share is known, cost per trial is the early signal and cost per booked demo the verdict.
Thresholds are where I’d start. Your historic cost per opportunity and sales cycle set the real ones in the first week.
