You win your own name. You're missing from the switch.
Amplemarket ranks first for its name, its pricing and “amplemarket vs apollo”. It doesn't appear for “apollo alternative”, for any dialer search, or for any deliverability search. And three rivals buy ads on your name.
13/33searches where you're on page 1
6where you're the first result
9/33where Google's AI Overview names you
0times it named you without you ranking
01The map
33 searches, grouped by what the buyer wants.
Each bar is Google's first page, positions 1 to 10. The orange square is you. Right of it, the result above everyone, whether the AI Overview names you, and who paid for an ad.
Your name 4 of 4 on page 1 · Navigational. The buyer already knows you.
Search
Your organic rank
Top result
AI Overview
Ads seen
amplemarket1k–10k/mo · top bid $2–46
#1
amplemarket.com
● Names you
amplemarket, instantly, attio, apollo
amplemarket pricing10–100/mo · top bid $14–60
#1
amplemarket.com
● Names you
amplemarket, apollo, attio
amplemarket reviews10–100/mo · top bid $26–69
#5
g2.com
● Names you
–
amplemarket alternatives10–100/mo · top bid $17–68
#1
amplemarket.com
● Names you
–
Head to head 2 of 2 on page 1 · Comparing you with one rival.
Search
Your organic rank
Top result
AI Overview
Ads seen
amplemarket vs apollo10–100/mo · top bid $15–91
#1
amplemarket.com
● Names you
–
amplemarket vs nooksToo few searches to report
#4
aigtmstack.com
● Names you
amplemarket
Switching away from a rival 2 of 9 on page 1 · The highest-intent searches you don't appear in.
Dialer 0 of 3 on page 1 · A product you sell, a page you don't rank.
Search
Your organic rank
Top result
AI Overview
Ads seen
parallel dialer100–1k/mo · top bid $15–69
Not top 10
justcall.io
○ Names Apollo, Nooks, Orum, HubSpot
–
power dialer for sales teamsToo few searches to report
Not top 10
powerdialer.ai
○ Names Instantly, Seamless, HubSpot
–
nooks vs orum10–100/mo · top bid $16–63
Not top 10
reddit.com
○ Names Nooks, Orum, Artisan
–
Deliverability 0 of 3 on page 1 · Problems, not products. Content territory.
Search
Your organic rank
Top result
AI Overview
Ads seen
cold email deliverability10–100/mo · top bid $12–38
Not top 10
reddit.com
○ Names Apollo, Clay, Instantly
–
email warm up tool100–1k/mo · top bid $15–39
Not top 10
warmforge.ai
○ Names lemlist, Instantly, Smartlead
–
why are my cold emails going to spamToo few searches to report
Not top 10
reddit.com
○ Names ZoomInfo, Instantly
–
Signals and rivals 0 of 3 on page 1 · Adjacent research.
Search
Your organic rank
Top result
AI Overview
Ads seen
buyer intent signals for salesToo few searches to report
Not top 10
usergems.com
○ Names ZoomInfo, Nooks, Orum, HubSpot
–
apollo vs zoominfo100–1k/mo · top bid $13–52
Not top 10
apollo.io
○ Names Apollo, ZoomInfo, Salesloft
–
apollo pricing1k–10k/mo · top bid $7–23
Not top 10
apollo.io
○ Names Apollo
–
Under each search: US searches a month and the top-of-page bid range, from Google Keyword Planner (ranges, not counts; bids billed in euros, shown in dollars at €1 = $1.16).
On searches without your name, Google's AI Overview named you in 3 of the 7 where you rank, and in 0 of the 20 where you don't. Ranking is close to a precondition, not a guarantee. To be quoted on “apollo alternative”, rank for it first.
02Who owns the page
Reddit is in the top 3 of 22 searches. You're in 9.
Count of top-3 places across all 33 searches. Four of your nine carry your name; the other five are category searches, which is the base to build on. Behind Reddit come rivals' “alternatives” pages (Salesforge, Mailforge, Apollo) and ZoomInfo's blog.
reddit.com22
amplemarket.com9
salesforge.ai7
apollo.io5
pipeline.zoominfo.com5
mailforge.ai3
g2.com3
salesforce.com3
What it means for the plan: Reddit answers and third-party lists move both Google and AI answers. Paid can rent the top of the page; it can't buy a place in those lists.
03Who bids on you
Three rivals bid on your name. Apollo and Instantly run 20 to 35 times more Google ads than you.
Ads seen on “amplemarket”: Instantly (“Get 10+ Positive Replies A Day”), Attio, and Apollo (“Get Access To Over 210M Emails”). Apollo and Attio again on “amplemarket pricing”.
Google ads on record, US
apollo.io~500
instantly.ai~300
nooks.ai~200
clay.com~200
lemlist.com81
amplemarket.com14
Google Ads Transparency Center, all time, all formats. Google rounds the large counts.
What their ads say
Apollo defends its own “alternative” search with a $0 plan, and sells scale on yours: 210M emails.
Instantly runs a dedicated “#1 Apollo Alternative” page with “Why Apollo? Try Instantly” as a sitelink.
Nooks moved from dialer to “One Workspace for Outbound”: your all-in-one claim, on about 200 ads.
Clay owns “#1 in AI Data Enrichment”.
Amplemarket has 14: “All In One AI Sales Platform”, “AI Outreach Platform”, “AI Social Selling”.
04The Search plan
Four ad groups, each from a gap above.
Every headline fits Google's 30 characters (the count is next to each). All four optimize on the opportunity HubSpot sends back to Google Ads, not on the form fill. Your site already sends enhanced conversions. If HubSpot already imports opportunities into Google Ads, this is a change of event; if not, it’s the first thing I’d set up.
You already bid on your name and hold the top ad; Apollo, Attio, Instantly buy the slots under it. Keep top-of-page share near 100% and add the brand searches where no ad of yours showed: reviews and alternatives.
Ad
Sponsored · amplemarket.com
Amplemarket, Official Site | Pricing From $600 a Month
AI agents, B2B data, multichannel sequences and a parallel dialer in one sales platform.
26Amplemarket, Official Site
25Pricing From $600 a Month
29Agents, Data, Dialer: One Tab
28See It Run on Your Own Leads
24Built for Outbound Teams
Lands on
Home for the name, /pricing for “pricing”, /customers, with the G2 rating and quotes on the page, for “reviews” and “alternatives”.
Bidding
Target impression share, top of page, with a CPC cap. Cheap clicks; the cost of not bidding is the conquest.
Not in the top 10 and not named by Google's AI answer. Apollo defends the term with “Want a $0/Mo Alternative?” and Instantly attacks it with “The #1 Apollo Alternative”. Your vs-Apollo page already ranks first for the head-to-head, so the landing page exists.
Ad
Sponsored · amplemarket.com
Outgrown Your Data Tool? | Data, Sequences, Dialer in One
Data, multichannel sequences and dialing in one platform. See it run on your own accounts.
24Outgrown Your Data Tool?
30Data, Sequences, Dialer in One
23Read Why Teams Switched
29Keep Sequences, Lose the Tabs
20See the Side-by-Side
Lands on
The vs-Apollo page, with the first in-article call to action moved up from 18,231px to right after the verdict.
Bidding
Phrase match, Maximize conversions on an imported opportunity, not the form fill. No rival's name in ad text until legal clears it.
Your homepage sells parallel dialing. You're absent from all three dialer searches, and Google's AI answer names Apollo, Nooks and Orum. Nooks has about 200 Google ads on record and now claims “one workspace”, your pitch.
Ad
Sponsored · amplemarket.com
Parallel Dialing, Built In | Dial, Email, LinkedIn: One Tab
A parallel dialer in the platform that holds your data and sequences. One login, one bill.
26Parallel Dialing, Built In
30Dial, Email, LinkedIn: One Tab
29No Separate Dialer to Pay For
28Talk to More Buyers per Hour
19See the Dialer Live
Lands on
/dialer: your strongest hero, with an inline email field and G2 stars above the fold.
Bidding
Phrase match, small daily budget, judged on demos booked by dialing-led teams.
04
Category
Keywords
"ai sdr" · "best ai sdr tools" · "sales engagement platform" · "all in one sales platform"
Why
You rank second for “best ai sdr tools” and “all in one sales platform”, and Google's AI answer names you on the second. You're absent from “ai sdr” (Qualified bids there) and “sales engagement platform”.
Ad
Sponsored · amplemarket.com
Agents Build Your Pipeline | Your Team Closes It
AI agents find and contact buyers by email, LinkedIn and phone. Your reps take the calls.
26Agents Build Your Pipeline
19Your Team Closes It
28One Platform, Not Five Tools
28AI Agents With Real B2B Data
23Start With Your Own ICP
Lands on
Home, once the proof moves above the fold.
Bidding
Test budget only. Broad category terms bring researchers; keep them if the opportunity rate holds.
Negatives on every group: free, login, jobs, careers, salary, extension, pricing of rivals. On “clay alternative”, Google's AI Overview cited four art and ceramics shops: pottery terms go on the list before a cent is spent.
05What not to buy
Some gaps are content, not ads.
A Search budget can't fix everything this audit found. These go to SEO and AEO in the plan, not to Google Ads.
Deliverability searches“why are my cold emails going to spam” is a problem, not a purchase. Reddit is first, Instantly fourth. One honest guide with your own data, and answers in the threads that rank.
“X alternative” listsSalesforge, Mailforge and ZoomInfo's blog own these pages. Pitch the lists that leave you out, with a walk-through, before paying to sit above them.
Your reviews pageYou're fifth for “amplemarket reviews”, behind G2, Reddit, Salesforge and Glassdoor. Fix that with review volume on G2, not with an ad.
Rivals' pricing“apollo pricing” is someone checking their own bill. Low intent to switch, high cost.
06Method
How this was measured, and what it can't say.
One run per search, on one day. A snapshot, not a rank tracker. The raw results and the ad library notes are published.
Google with gl=us&hl=en&pws=0: US results, English, no personalization. Queried from Lisbon, so the ads shown come from a Portuguese IP; the US auction can differ.
Organic rank is the first page of web results. Ads, Reddit carousels and video blocks don't count as positions.
AI Overview names are matched against a fixed list of vendors. “Outreach” is left out of the text above: the word is generic.
Volumes and bids: Google Keyword Planner, US, Oct 2025 to Sept 2026. The account has no spend, so Google gives ranges (100–1k), not counts. Bids are the low and high top-of-page range, in euros.
Meta: Meta Ad Library, all countries, active ads, filtered by advertiser. Amplemarket, Nooks, Orum, Outreach, Salesloft and Instantly run none; Apollo, lemlist and ZoomInfo do. The angles are on the ads page.